Hugh J. Murphy
Executive Vice President
Mr. Murphy has more than eight years of research experience focused in the financial services industry. He holds a BComm in marketing and consumer behavior from the University of Guelph and an MBA from Dalhousie University. As Executive Vice President, his role is to expand the quantitative and qualitative research solutions that Credo provides to the company’s broad base of Canada’s financial industry clients. Prior to joining Credo in 2007, Mr. Murphy was Vice President of the financial services research team at Environics Research Group, where he helped numerous asset managers, banks and insurance companies understand how to better connect with Canada’s personal financial advisors. Previously, he served as a research analyst with Ernst & Young’s renowned Center for Business Knowledge.

Duncan MacPherson
Co-Founder
Duncan MacPherson has been working closely with entrepreneurs for over 15 years. He began by promoting and orchestrating high-level business development seminars featuring some of the most respected speakers and trainers in the world. His company evolved and began providing marketing and business development consulting services to top business people from a variety of business sectors. Today, Mr. MacPherson’s primary role at Pareto Systems is that of business development. This includes working with existing and prospective corporate clients and traveling throughout North America delivering seminars and keynote speeches at conferences.
David Miller
Co-Founder
David Miller has been providing tactical practice management consulting services for over 15 years. With a focus on implementation, he has a proven ability to help entrepreneurs translate time-tested ideas into measurable results. As one of the primary architects of the Pareto Platform, Mr. Miller has invested his experience and expertise in helping knowledge-for-profit professionals—those who “think for a living”—create a consistent and professional code of conduct needed for attracting and keeping exceptional clients while running a smooth and efficient business.

Carol Anderson, M.S.
President & CEO
Carol Anderson is president and CEO of Money Quotient®. For the past 15 years, she has specialized in issues of retirement preparation, life planning, productive aging and financial planning education. Ms. Anderson holds a Master’s degree in Consumer Economics & Family Resource Management and has a diverse background in business, education and financial services. Prior to her involvement with Money Quotient, she was the principal of Carol Anderson Research. As a researcher, writer and consultant, she has worked with a broad range of companies and non-profit organizations in designing studies, conducting analyses and compiling research reports. Most recently, she was a member of the research team for a national financial literacy study conducted by the Institute for Socio-Financial Studies funded by the Fannie Mae Foundation.